One press, at the moment you order
Smashing is timing, not shape. The patty hits the grill cold and gets pressed once, hard. That is where the crust comes from, and a patty cooked in advance never gets one.
İstanbul
Smashed to order.Never before.
A ball of beef, a hot grill and enough pressure to build a crust you can hear. Nothing is pressed until you order it. That is the whole idea, and it is why there is never a patty sitting on the pass.
A loyalty app that pays out
A stamp on every visit, points on everything you spend, and a standing discount once you reach Gold. Your card lives in the app; the counter scans it in a second.
Built to be opened again
Every store runs on the same three pieces of software: the customer app, the till app and the head-office dashboard. Opening a new store means adding to a system that already works, not building one.
Where we are today
3
stores open
9
stamps to a free meal
15%
off at the top tier
smashè club
The card is in your phone
Collect a stamp on every visit, and a free meal every 9. Earn points on what you spend and turn them into food. Reach Gold or Black and the discount comes off at the till by itself. Nothing to remember, nothing to show but a code.
Franchising
Open a smashè club in your city
You put up the investment and the site. We build the store, hire and train the team, and run it day to day. Tell us where you are and we will come back to you.
- Capital for the format, without borrowing against the store's first year.
- A city you know — the streets, the rents and the footfall, not just the map.
- A site in mind, or a clear view of where one should go.
- No restaurant experience needed. The kitchen and the team are our job, not yours.